Omaha World-Herald | Print promoting | digital advertising and marketing companies | Omaha, NE
Business owners use advertising to increase brand awareness, product sales, new foot traffic, and repeat business. Common advertising media include radio, television, internet, magazines and newspapers. Although promoting your business through non-print outlets such as radio or television can be beneficial, local newspaper advertising offers many benefits that will make your investment worthwhile.
The Omaha World-Herald reaches over 660,000 people EVERY WEEK with our newspaper. Businesses often turn to the Omaha World-Herald to market and promote their offerings because of our ability to reach large numbers of people on a regular basis. If you want your brand to reach a large audience, the Omaha World Herald is the biggest local presence for your marketing dollars.
The Benefits of Advertising with the Omaha World-Herald Newspaper
Omaha World Herald readers often actively search for advertisements in newspapers to look for offers and coupons. Placing your ad in a newspaper doesn’t guarantee that readers will notice it, but a reader who is actively searching for offers will likely notice your ad, take the time to read it, and possibly respond to a sale or offer .
Many people find that certain forms of advertising, such as advertisements and website pop-up ads, are intrusive. In the Omaha World-Herald, ads are often expected by readers and are often placed near content that is similar to the ad content – such as a shoe store ad in the Home section or an ad in the computer store in the Business section. Because this type of placement makes an ad less intrusive, a negative consumer reaction is less likely.
In addition to placing ads in sections near similar content, Omaha World-Herald advertising may target a different audience in other ways. For example, we often have specific sections, publications and inserts aimed at audiences based on events like holidays or sports, specific geographic areas like a street or neighborhood, or specific groups of people like ethnic groups or students.
Omaha World Herald publishers work hard to build positive relationships with members of the community in order to build a loyal customer base. As a publisher’s reputation grows, community members trust the company to provide timely and accurate information and often believe that a trusted local publisher will not do business with companies that are untrustworthy. By advertising on a trusted local newspaper with a loyal customer base, you can easily build a positive reputation in the community through this association.
Last minute changes
Another benefit of advertising with the Omaha World-Herald is that it handles production changes quickly. If you need to make last minute changes to your ad, our advertising department can get the job done quickly.
Options and extras
The Omaha World-Herald offers small business owners a wide range of advertising opportunities to suit almost any budget. Options include small 1-inch square classified ads, column-sized column ads of various sizes, half-page or full-page spreads. We also have many additional services such as color printing, design support, a slightly large ad, or including your ad in other publisher’s products such as: B. magazines or brochures.