The little things add up at Farnam, Autograph Collection, and bring industrial-chic art to downtown Omaha
News and research before you hear about it on CNBC and others. Request your 1-week free trial at StreetInsider Premium here.
The new hotel for curated autograph collections will officially open on May 20th
OMAHA, Neb .– (BUSINESS WIRE) –
The Farnam, Autograph Collection will take its place as Omaha’s premier boutique hotel on Thursday May 20th, inviting discerning travelers and urban taste makers for a truly unique hospitality experience in the heart of the famous city.
This press release contains multimedia. The full version can be found here: https://www.businesswire.com/news/home/20210518005212/en/
The transformative “little things” immediately catch the eye when you step into The Farnam, the lobby at the reception of the Autograph Collection, where modern glass surfaces bring sunlight in, industrial-chic appointments, natural textures and exquisite, locally curated art elegantly to highlight. (Photo: Business Wire)
Overlooking Omaha’s riverside and historic Old Market from one of the tallest buildings in the city, The Farnam, the Autograph Collection offers the most coveted views of its 120 rooms, including 24 suites. Each room has its own view, ranging from the cityscape in the north, west and south to the river valley in the east. Here guests will find a uniquely upscale atmosphere with shiny, modern glass surfaces that merge with historical details and textures that are reminiscent of a busy production and storage district on the Alter Markt. The hotel is part of the Autograph Collection from Marriott International, a group of more than 200 independent hotels hand-selected for their craft and different perspectives on design and hospitality.
“When it comes to creating the most memorable guest experience, we believe the little things are transformative,” said Jason Fisher of Omahas Cushman & Wakefield / the Lund Co., a major investor in the property. “When we designed the hotel, we made it our mission to be targeted, even with the smallest details. If you look carefully, you will notice the thought that has gone into every material selection that we know our discerning guests will appreciate. ”
The Farnam, Autograph Collection, managed by Greenwood Hospitality Group, is a gem of Omaha’s multi-billion dollar investment in the new downtown area, parks, and river redevelopment. The hotel was designed by the award-winning Alley Poyner Macchietto Architecture with a focus on people, community, history and hospitality.
The Gettys Group’s inspired interior design allows each room to reflect Omaha’s railroad and industrial beginnings that united the nation. Rooms have lantern-inspired lamps, art hanging on pulley systems, and side tables made from railway sleepers that blend seamlessly with luxurious modern comfort, locally curated art, and rich décor. The tiles, wallcovering textures, color palettes, and carpets that run through the sprawling corridors such as the nine-mile stretch of the Missouri River near Omaha, inspiring its design and signature scent, add depth to The Farnam, Autograph Collection, multi-sensory experience .
Farnam is transforming Omaha’s luxurious urban dining and entertainment scene with two explosive concepts – Dynamite and Catalyst – with wood-fired and inspired cuisine and unmatched mixology. They’re the perfect stops before or after a concert, sporting event, museum visit, shopping spree in the Old Market, or a stroll through the parks on the Nebraska riverside. Dynamite and Catalyst offer the perfect experience for any getaway, including an upscale dining area, the privacy of a cabana, an intimate lounge, or one of the largest outdoor patios in the area.
Unparalleled service is linked throughout the experience. The little things matter, like being focused on the concierge service of every employee, regardless of their role. These little details are brought to life through months of training, hiring the best “ambassadors” for the hospitality industry, and maintaining high standards for great hospitality.
The Farnam also offers over 5,000 square feet of event space – from boardrooms to ballrooms – customizable and flexible for any business meeting, wedding celebration, or anything in between.
The hotel follows Marriott International cleaning guidelines, drawn up in collaboration with leading experts in food and water safety, hygiene and infection prevention, and hotel operations. These protocols include the wearing of masks for all guests and staff in the hotel and the use of disinfectants recommended by the Centers for Disease Control and Prevention and the World Health Organization for disinfecting surfaces in hotels. The Autograph Collection in Farnam also has a state-of-the-art air purification system that brings health, comfort and tranquility to any stay or visit.
For news and hospitality media, please contact John Melingagio, [email protected], 402.639.4250 to schedule an interview.
To book a stay, visit TheFarnamHotel; or to schedule an event – wedding or corporate event – call 402-915-4900 or email [email protected]
About the Farnam
The Farnam, Autograph Collection is Omaha’s new luxury urban clubhouse. The Autograph Collection Hotel is aimed at the discerning business traveler and the urban taste maker. The Farnam has 120 guest rooms, including 24 suites, as well as two dining and lounge concepts. Dynamite, a high-end culinary experience around the wood grill, and Catalyst offer mixology experiences and one of the largest outdoor terraces in the city, giving this historic area energy and a new heartbeat. The Farnam’s namesake, Henry Farnam, drove Omaha on its way to becoming one of America’s greatest cities and shows that character and spirit: enterprising and energetic, inventive and enterprising.
About Autograph Collection Hotels
Autograph Collection Hotels is committed to the original and advocates the individuality of each of its 200+ independent hotels located in the most desirable travel destinations in more than 30 countries and territories. Every hotel is a product of passion and a personal realization of the vision of its individual founder, which makes every hotel unique and special: just like nothing else. The Autograph Collection Hotels have been hand selected to promote their craftsmanship and different perspectives on design and hospitality. They offer impressive moments that leave a lasting impression. For more information, please visit www.autographhotels.com and explore our social media channels on Instagram, Twitter and Facebook for inspiration from haunting moments that are #ExactlyLikeNothingElse. Autograph Collection Hotels is proud to participate in the Marriott Bonvoy ™, Marriott International’s global travel program. The program offers members an exceptional portfolio of global brands, exclusive experiences at Marriott Bonvoy Moments and unparalleled benefits such as free nights and recognition of elite status. To sign up for free or for more information about the program, visit MarriottBonvoy.marriott.com.
Greenwood Hospitality Group
Greenwood Hospitality Group strives to be the industry leader in hotel investment and management companies by providing exceptional service and superior returns to their investors and hotel owners. Greenwood provides acquisition, repositioning and management services for upscale full-service hotels. The company was founded by hospitality veterans Tom Conran, Aik Hong Tan and Bill Kohl. Greenwood is well known for its partnership and excellence in the industry for 11 years. Sustainable success has been achieved through the use of resources and the individual attention of each customer. As an independent, closely-managed corporate client and employee / ambassador, Greenwood’s interests determine every strategic decision.
John Melingagio, [email protected], 402,639,4250
Source: The Farnam, autograph collection